Website Design & Development Case Study

uxui_emirgraphicdesigner_feautureproject

Concept

They are creative dishes selected from different recipes around the world, which awaken new experiences on the palate of their guests, maintaining their original taste.

The main service will be takeaway food.

It will be a small place that will work with a preliminary reservation for lunches and dinners and on occasions wine tastings.

Restaurant Name & URL

www.palate.com

Food & drink

They are creative dishes selected from different recipes around the world, which awaken new experiences on the palate of their guests, maintaining their original taste.

The main service will be takeaway food.

Location

Doral Beach, Miami. Florida USA.

Main target audience

  • The restaurant is oriented to people over 25 years old, preferably contemporary adults, located in Doral – Miami.
  • The restaurant will only receive a maximum of 25 customers.
  • College students
  • Business people
  • Young parents
  • Seniors

Cost

$$$ Upscale

Elevator pitch

It will be a small place that will work with a preliminary reservation for lunches and dinners and on occasions wine tastings.

 

Strategy

Target Audience

The website/app will focus on the following target audiences:

Roles ​(groups of people with similar goals)

  • Office assistant (placing the order)
  • Executive (decision maker, to be convinced)
  • Business Owner (decision maker placing the order directly)

Demographics ​(gender, age, education, occupation, marital status, income, location)

  • Gender – Somewhat more women than men
  • Education – College Education or higher
  • Occupations – Office managers/secretaries, administrators, small business owners
  • Age – Early 25s to 65
  • Doral Beach, Miami Florida

Psychographics (personality, values, attitudes, interests, lifestyles)

Think of at least 5 details among the categories below.

  • Personality & Attitudes:

○  Professional ○  Classy ○  Attention to detail

Values:

  • The new flavors appasionates,
  • Lovers of the diversity
  • Lifestyles:
  • Tourist
  • Appasionates to know the World

 

Scope

The restaurant is oriented to people over 25 years old, preferably contemporary adults, located in Doral – Miami.

The restaurant will only receive a maximum of 25 customers.

On-line Scope

Content Requirements
Content (text, images, video) that the user will need. “The user will be looking for…”

● Food menu
● Type of the meals
● Appetizers
● Desserts
● Drinks
● Wine options
● Images of the meals
● Text that stress that deliverys and the creative dishes selected from different recipes around the world, which awaken new experiences on the palate of their guests, maintaining their original taste.
● About us
● Menu
● Blog
● Reservations
● FAQ –
○ Where Do You Deliver?
○ Do you have a minimum order?
○ Do you charge for delivery?
○ How much time do you need prior to an order?
○ What is your pricing structure?
○ Who can I contact?

Functionality Requirements

Systems that will allow the user accomplish tasks. “The user will be able to…”
• Reservations
• Takeaways food
• Payments
• Dash Service integrated

CLient

  • Palate Restaurant · Signature Cuisine · Final Project UX/UI.

Services

  • Web design
  • UI / UX
  • Website Build

Deliverables

  • 7 Pages
  • Illustrations
  • Icons
  • Style guide

Other

  • SEO
  • Analytics

Mood Board

Style & Imagery

#cfcfd9
#ae0372
#2E2545
#fed95d
#6b7a78

UI Process page

More Pages

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