01. OPPORTUNITY

I want to understand who you are, what you stand for, and who you stand beside. The opportunity phase starts with an initial introduction meeting. This meeting will provide insight into the client’s business vision and design needs as well as my process in order to determine project scope and strategy. Following the meeting, a proposal will be sent out based on the conversation and agreed upon details.

02. RESEARCH

Once the basis and logistics of the project are established, I will begin the research phase. This can vary from UX research such as value proposition, user personas, interviews, and competitive analysis, to brand market research and mood boards depending on the type of project. I believe in transparent communication throughout this process to create a design that truly resonates with the client’s values. This phase typically concludes with one selected direction for the final deliverable.

03. DELIVERY

The key to this final phase is iteration. Once a direction is approved, I will work with the client through multiple rounds of iterations (e.g. from low fidelity wireframes to fully clickable, high fidelity prototypes for UX projects) until the deliverable is ready for hand-off.